Why Custom Framing Matters: Celebrating Art and Community in the Castro

At Underglass Custom Picture Framing, we care as much about preserving your art as we do about enhancing its story, vibrancy, and connection to your life. With over 40 years of experience serving the San Francisco community, especially right here in the lively Castro District, we’ve seen firsthand how the right frame can transform a piece into a cherished centerpiece.

Recently, we had the pleasure of finishing a beautiful project — a colorful print by Jesus Barraza titled “Siempre Luchando.” This piece bursts with social justice, resistance, and cultural pride. To honor its powerful message, we chose a modern, chic turquoise lacquer frame with a romantic touch, paired with a bold yellow mat to make the colors pop. We used museum-quality glazing to ensure every vibrant detail stays vivid for years to come.

Our goal at Underglass is to provide more than just framing; we aim to help you tell your story with craftsmanship and care. Whether it’s a meaningful print, family heirloom, or a piece of contemporary art, our team’s expertise ensures your piece is treated with the attention it deserves.

And good news — we’re open 7 days a week (except for major holidays like the 4th of July), so you can always stop by when it’s convenient for you. Come visit us in the Castro and see how our experience and community spirit bring your art to life.

Let’s frame your story — beautifully.